Grogger (video game)
| Grogger | |
|---|---|
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| Developer(s) | The City of Melbourne |
| Platform(s) | Online |
| Release date(s) | 2008 |
Grogger is an online game developed by the City of Melbourne as part of a campaign to improve pedestrian safety in the Central business district (CBD). The game highlights the dangers of alcohol consumption to pedestrians, challenging players to get themselves and their friends home safely. The game's tagline is "Don't get smashed."
Overview
Grogger is based on the classic 1981 arcade game Frogger.
The game challenges players to cross a busy CBD street to Flinders Street Station. Along the way players must avoid cars, trucks, and the effects of increasing alcohol consumption. The more alcohol imbibed in the game, the more the character's ability to cross the road safely is affected. In the game, the player is capable of winning even after copious in-game drinking and can even achieve a higher score for doing so.
The campaign was launched on Tuesday 9 December 2008 on the City of Melbourne website.
Background
Victoria Police statistics on pedestrian injury rates reveal that 223 pedestrian collisions occurred in the CBD between November 2007 and November 2008. Seventy per cent of these incidents resulted in injury.[1]
To reduce the number of pedestrians injuries in the CBD, the City of Melbourne developed a three-phase pedestrian safety campaign.
During the first phase, Victoria Police handed out information to educate the public about the reality of potential risks if you do not follow road rules.
The second phase produced a short light-hearted video clip with the serious message of pedestrian safety, which was aired in cinemas across Melbourne.
The third phase saw the release of Grogger – Don't Get Smashed, in which the City of Melbourne undertook a viral approach to the distribution of the campaign message.
During the busy festive season, more people are in the city enjoying end of year drinks and Melbourne's bar scene. The game's release was part of the city's campaign to ensure the safety of Melburnians during the festive season.